Enjoy a new sense of freedom  

in EGG’s Summer 2011/2012 collections

Summer in New Zealand is time to take a step back, move at a slower pace, enjoy a languid lifestyle. Embrace this laidback mood with EGG’s new collections of fluid, versatile maternity wear.

Silhouettes are gently fitted, flowing out to comfortably elegant layers. Vivid dashes of colour brighten up classic neutrals, while soft fabrics flatter and fall beautifully.

“I was really inspired by each of my pregnancies,” says EGG designer and co-founder Charlotte Devereux. “I found that, as my body shape changed, I enjoyed an incredible burst of creativity and a real sense of freedom.

 

Chic by EGG

Add a touch of casual chic to everyday essentials with long cuts to suit every stage of pregnancy. Hi tech seamless fabrics and stretchy cottons ensure ultimate comfort, while vibrant pink, indigo blue and lava red enliven restful shades of grey marle and black.

EGG Classic

Best-selling classics are updated and refreshed in time for the warmer weather, with pieces to suit all ages. The signature relaxed tailoring is reimagined in sumptuous knits, crisp cottons, linen blends and draped jersey. Key pieces include feminine sundresses and off-the-shoulder blouses in stripes and vintage florals, Parisian cream and navy, fiery red and a zing of citrus yellow. Pretty, practical tops convert for breastfeeding after baby is born, while the new bootleg pant gives a modern finish.

EGG Basics

 All the basics you need for your pregnancy wardrobe. Simple block colours,  in simple block colours, from easy tees to throw-on dresses with a twist of style, underwear, baby bag, swimwear.

EGG Essential Care

For the finishing touch, EGG Essential Care Pampering essentials to treat yourself and your babelly butter anti stretch mark massage cream,

Bath, body and shower gel by-to-be. Body oils, fragrant travel candle, mama and bebe balm.