The Lady Noir Affaire – starring Diorette

 
There’s talk in tinseltown of one of the hottest affairs in history – the Lady Noir Affaire.

It involves Oscar-winner Marion Cotillard, and the newest pair of Dior sunglasses –called Diorette. It’s an affair that Hollywood and the trend spotters have also fallen in love with.

The advertising for these gorgeous Diorette shades has been elegantly executed and is targeting a very specialised audience. Released as a viral online campaign, Marion Cotillard is star in a mysterious short film. The film is written and directed by the director of La Vie En Rose, Olivier Dahan and has a deliberate ‘Hitchcock’ feel about it.

The first flick in the series can be viewed by visiting: www.ladydior.com/thefilm/ and once watching it, you’ll be intrigued to find out more.

Meanwhile, we’ve spotted some of our favourite celebs wearing these amazing new frames and there is no doubt that there will be plenty of others that follow suit.

Bets are on for these being the newest craze for summer 09/10.

For more information contact:

Tiana Miocevich
Lily & Louis
+64 9 302 4873
+64 21 842 629
tiana.miocevich@lilyandlouis.com